What kind of ＂female top stream＂ is Yang Zi？

Author | Gu Han

Editor | Li Chunhui

A candid photo that was far from the "top-notch material" claimed in the trailer did not become a joke or a trivial matter, but an unexpected development occurred due to the artist’s response, the paparazzi confrontation, and the "pouring oil" of Baijia. This is Yang Zi’s "cake incident" in mid-August.

In addition to once again lamenting the desolation of entertainment and the replacement of netizens, this incident also once again confirmed Yang Zi’s top-class status –Like Top Stream, it is also very popular outside the play. Also like Top Stream, it is not very pleasant in the public opinion field.

In the entry, there are also many people who eat melons to vent their anger and watch fun. As for the child star filters and acting labels that once distinguished Yang Zi from other traffic, the body protection effect seems to be not as good as before. This may be because she has gone too far on the road of traffic. The best time to use traffic is "fans know, the masses don’t know". When the public knows that Yang Zi is "90 flower double top stream" (the other is Di Lizheba), some filters are scattered and some glasses will be worn.

90 flowers were a generation that grew up in the cracks. They caught up with the years when the power of the network was reversed and the industry ecology changed sharply. They were also attacked by the super-long-endurance 85 flowers and the menacing 95 and 00 flowers. Their career paths were shaped more than actively chosen, even Yang Zi, who successfully reached the top, was no exception.

Child stars in the industry wave

Hard Candy recently discussed child stars ("What is the experience of being a" child star "in your 30s?"Since the post-95s, entertainment child stars have entered the industrial era, and the second generation of stars and the second generation of rich people are everywhere. Professional teams have been escorted very early, and the situation of long-term disability or "disconnection" due to reading has greatly decreased. Child stars born in the 1980s are not the same. Many come from ordinary families, some do not want to take root in the entertainment industry at all, and some finally make a choice, but because the planning is not professional enough, they cannot transition to adult artists who are in line with the popularity of child stars.

Yang Zi, who was born in 92 and became the "daughter of the nation" in 2005 with "Family with Children", has characteristics on both sides.He didn’t have a second-generation background. Fortunately, the goal was clear enough, and he would be anxious because of the difficulty of taking plays during adolescence, but he didn’t give up the art exam because his predecessors were not optimistic. In 2010, Yang Zi signed with Huayi and starred in Wu Xiubo’s "Mind Art", Qiongyao’s drama "Flowers Are Not Fog" and Mountain Shadow’s high-score drama "Battle Changsha" during college.

The Anti-Japanese War-themed "War in Changsha" was directed by Kong Sheng and Zhang Kaizhou, and has maintained a high score of 9.1 on Douban so far. The excellence of the work has made the audience accept Huo Jianhua and Yang Zi as husband and wife, and admire Yang Zi as a young girl, which has produced expectations for "Tsing Yi". So much so that in 2015, when Yang Zi signed Huanrui to star in "Zhu Xian" Lu Xueqi, many people couldn’t understand how the acting Tsing Yi became a little flower in ancient puppet.

In fact, Yang Zi explained in interviews more than once,Appearing in idol dramas is to accumulate commercial value, get more has the voice over, no longer let anyone choose, but can take the initiative to choose the works you like.

Considering the situation of the industry at that time, this idea was not just a painful experience caused by the personal experience of changing roles. In 2015, it is not an exaggeration to say that "traffic IP is fascinating".

In terms of artists, the fan economy is subverting the rules of entertainment, and returning fresh meat whose acting skills are not proportional to popularity can be parachuted into famous director movies. In terms of industry, online text adaptations have seen many hits this year. Yang Zi’s child star and old friend, Ma Ke, starred in "Killing Qianmo" in "Hua Qiangu" and received dividends, and took advantage of the situation to harvest a number of young male lead plays. At that time, Yang Zi was still in the cast of "Great Yangge" and had invested more than 300 days in this legendary drama of the era.

"Great Yangge" has broken one in both channels and has occupied a place in Yang Zi’s performance chart so far. But whether it is "Great Yangge" or "Battle in Changsha", it is difficult to give Yang Zi the sense of security when making Tsing Yi.

At that time, Guo Jingyu was filming "The Great Yangge" while supervising the production of the "Soul Ferry" series to expand the company’s project types. Noon Sunshine, who came out of the public sector, also jumped out of the old road of mountain shadows in the selection of topics, embraced video websites, and adapted women’s network articles. The head companies are all like this, and the market trend can be seen.

When we discuss whether a person is on the right or wrong path, we cannot ignore the fact that all choices are made under certain circumstances.The high reputation of the main melody works and the Internet celebrity are basically things after 2017.No one dared to say that Yang Zi would be able to stay until then by taking the Tsing Yi route, and even have a greater choice than now.

After all, what is finally tested in practice is the path of blood flow.

Good money needed

From the signing of Huanrui in 2015 to the explosion of "Fragrant Honey Sinking Like Frost" in 2018, Yang Zi’s transformation took three years.

The first wave of "black and red" popularity for her was "Ode to Joy", which was broadcast in April 2016. At that time, it was still the rising light of the national drama at noon, and the new drama was highly anticipated by all walks of life. Qiu Yingying, played by Yang Zi, was not outstanding and could not do things clearly, and often assumed the function of making the audience angry. Some people scolded, but naturally some people fell into the pit because of their acting skills.

A few months later, "Zhu Xian Qingyun Zhi" was broadcast. Yang Zi’s fans not only had to train with mature fans like Zhao Liying, but also faced complaints from book fans and doubts from netizens.Win or lose is not important, what is important is that after a few months, fan loyalty and fan group cohesion have improved, which is commonly known as "abuse powder".

In 2017, Yang Zi’s main work was "The Legend of the Dragon Ball". This is a rotten ancient puppet drama that deserves to be buried in the dust forever, and it is difficult to be included in Yang Zi’s masterpiece. But if viewed from the perspective of Yang Zi’s transformation into a flow flower, this drama is "effective". Because it is a public-funded love affair between Yang Zi and Qin Junjie, it makes this relationship more existent.

This year, Yang Zi began to frequently appear on the hot search due to extra-drama factors (show love, parachute Qin Junjie’s fan group, fight against fans…), and gradually drifted away from "Xiaoxue", no longer being tolerated by people who hated traffic hype. Of course, the fans who stayed behind would love deeper.

It can be said that Yang Zi entered 2018 with a certain crisis, and the summer counterattack is therefore more valuable for discussionIn her private life, she ended her relationship and received a wave of love and blessings. In her career, she ushered in "Fragrant Honey", which was widely recognized as the heroine of the ancient puppet for the first time. The "Legend of the White Snake", which was hastily removed from the shelves, also left her a crying scene with millions of likes from Douyin. The acting aura successfully lasted. The commercial value also rose as hoped, ranking seventh in the number of celebrity endorsements throughout the year.

So far, Yang Zi has completely completed the transformation from Tsing Yi Reserve to Flow Flower.

Yang Zi needs commercial value, and why does the market accept Yang Zi, who is "not beautiful enough", as a traffic flower?

Before 2018, the ancient puppet had no martial arts ethics far more than now: the theme followed the trend, the magic reform plagiarism, the abuse of cutout pictures, the performance disaster… repeatedly broke through the lower limit. "Xiangmi" is not only well-made, no flaws, but also boldly uses the original sound lines of several starring actors. From the drama to the people, it satisfied the audience’s expectations for the "good money" of the ancient puppet at that time.

In the face of successful results, they who have played "Battle in Changsha" and "White Deer Plain" will no longer face regret and accusation, but affirmation and blessing.

Secondly, the 85 flowers that once dominated the ancient puppet world either got married in a light circle, or transitioned into a real-life theme. The industry needed new traffic flowers that could form ancient puppet dramas around them. At that time, the differences in online star making had begun to emerge, and the national level had become a scarce resource among young artists. Yang Zi was born as a child star and had starred in many starry dramas before transforming into a flower, so he naturally had an advantage in this regard.

In fact, Yang Zi is not the only "runner" who is similar to 90 flowers, but compared with Zheng Shuang, who let himself fly, and Guan Xiaotong, who overdrew her reputation prematurely due to bad dramas and relationships, Yang Zi is a relatively balanced one of audience, career, reputation, resources and luck.Through "Fragrant Honey" and "Dear Love", Yang Zi twice verified the popularity of ratings, and by the way, gained the title of "Wangfu" that can boost traffic students.

Yang Zi’s Crisis

It is not difficult to see that Yang Zi in reality is far from the kind of silly and sweet neighbor she is good at playing. She once mentioned in an interview that her ultimate goal is to act in movies. In 2019, two movies will be released – no longer a children’s movie, no longer a cameo playing soy sauce, and no longer a hard-to-say "Nortel work". A "Fire Hero" is the main theme blockbuster of Boehner, and a "Silent Witness" is a police and gangster movie with partners Zhang Jiahui and Ren Xianqi.

Career fans are ecstatic. However, these two films did not change the public’s impression of her as a TV actress. This year, Yang Ziguan announced that her new plays were "Please give more advice for the rest of your life" and "Green Hairpin". One of the partners is the new top-class made by the delay, and the other is the old top-class who premiered the ancient puppet.

At that time, such a combination was undoubtedly a strong confirmation of Yang Zi’s status as a "female top class". However, various subsequent changes led to the extension and backlog of the two dramas, and Yang Zi did not have a starring drama in 2020. The arrangement of subsequent works is no longer as clear as before.

In fact, according to the order of filming, Yang Zi’s projects after "The Rest of Life" and "The Green Hairpin Line" were "Female Psychologist" and the movie "Poison Hunting". Between the two, a fan was inserted to resist the fruitless Huanrui internal drama "Agarwood Fragrance Like Crumbs". This can still explain Yang Zi’s usual enterprising spirit.But in the end, the broadcast order became "Female Psychologist" with polarized evaluations – the backlog of sweet dramas "Rest of Life" – and the assembly line fairy "Agarwood as Crumbs".

Although the latter two still have ratings data to blow, they do not help to counteract the damage caused by the low score of "Psychologist Woman".

From the story to the lineup to the material style, "Female Psychologist" creates a feeling of high-end realistic theme, which repeatedly raises the expectations of the masses, so that the main film is dead in the light and is accused of being too suspended. Under the effect of bad drama, not only director Coventry Waterloo, but also Yang Zi encountered stricter scrutiny, exposing many problems: face stiffness, heavy filters, homogeneous shape, appearance cannot support professional elites, and performance cannot meet genre requirements.

Another member of the army that is difficult to transform. It’s just ironic that Yang Zi didn’t change from real dramas and urban dramas for long.

In Hard Candy Jun’s opinion, Yang Zi’s crisis is mainly divided into three aspects.

First, the recurring child star crisis. Compared with the big flowers with distinct characteristics, or the 85 flowers with slender and beautiful limbs, Yang Zi’s native conditions can be said to be more abusive. Through slimming adjustment and acting to reduce dimensionality, Yang Zi has successfully broken through once and entered the field of idol drama. Whether he can break through the limitations of appearance again in the future and control more mature and complex characters is unknown.

Second, the celebrity crisis. On the one hand, the audience is too familiar with its performance, aesthetic fatigue, lack of surprises. On the other hand, traffic will backlash. No matter the nature of the work itself, because the starring identity has a traffic label, the rating will fall into a powder-black war, and it is difficult to achieve the natural fermentation of word-of-mouth.

Third, the plan cannot keep up with changes, and the competitiveness depreciates.

With the arrival of the film and television winter, the epidemic continues to tighten supervision, and the decision-making in your circle tends to be rational and conservative.85 flowers collectively returned to the ancient puppet, and the national degree, the record of the ancient puppet and the adaptability of the ancient costume were higher than those of Yang Zi.So it is not difficult to understand why Yang Zi has left Huanrui and still picked up the three "Sauvignon Blanc" waiting to explode.

In addition, as mentioned above, after 2017, realistic themes have regained popularity. Female group portraits, family education, suspense criminal investigation and other types can also get high traffic on the Internet and create celebrities by relying on sharp topics. The main theme and poverty alleviation dramas have been helped to the reputation heights by Generation Z, which can also bring bonuses to actors.

All of this has prompted a group of "middle-aged women" to become popular, and some post-85s and post-90s actresses to become late bloomers. The track in Tsing Yi is much more crowded than when Yang Zi left. At the same time, 95 and 00 flowers are also on the rise, each with earlier planning, better resources, and no shortage of acting skills:

95 Flowers, Song Zuer cried out of the circle in the noonday drama "Children of the Qiao Family", and Guan Xiaotong was expected to regain lost ground with Lemeng’s "Twenty Confused" series. 00 Flowers, a Zhang Zifeng golden body was broken, and Zhao Jinmai immediately got up. To paraphrase an old saying, no one is always the daughter of the people, but someone will always be the daughter of the people, and the same is true for "good money".

Of course, compared with the investment promotion of the three popular ancient puppet dramas this summer, Yang Zi, who can make more than 30 brands compete for investment, is still the most recognized heroine by advertisers, and will still be valued by the platform.It’s just that her reputation as an actor has come to a point where she needs to replenish blood rather than continue to consume it.

Also in August, Yang Zi, who left Huanrui, established "Zizhu Jiayi". According to the data, the company’s registered capital is 3 million yuan, and its business scope includes: film production services; literary and artistic creation; cultural and entertainment brokerage services; advertising production, etc. Yang Zi holds 90.00% of the shares and serves as executive director, manager and legal representative.

From the lonely child star who ran the whole family, to the important assets of the ancient puppet factory, and then to the current company boss, Yang Zi’s life has opened a new chapter, and the initiative has taken a higher level. What kind of female top class is Yang Zi? The choice of future projects and production projects will eventually reveal the answer for us.