Innovating the supply chain model of agricultural products and promoting the high-quality development of agriculture

　　Agricultural product supply chain refers to the network chain structure formed by upstream and downstream enterprises involved in providing products or services to end users in the process of agricultural product production and circulation. The innovation of agricultural product supply chain will effectively promote the transformation of Henan Province from a large agricultural province to a strong agricultural province and promote the high-quality development of agriculture.

　　Henan province attaches great importance to the innovation of agricultural product supply chain. According to the incomplete statistics of the website of the People’s Government of Henan Province, more than 300 policies related to agricultural products have been issued by the government of Henan Province in the past decade, covering ecological agriculture, food safety, agricultural products export and high-quality development of the grain industry. There are more than 200 policies related to agricultural product supply chain at prefecture level, involving standardization of agricultural product supply chain, cold storage and preservation facilities in producing areas and green agricultural product supply chain system. Macro-policies adapted to local conditions have effectively promoted the high-quality construction of agricultural product supply chain and ensured the production, supply and circulation of agricultural products in the province.

　　At present, Henan province has formed a typical supply chain model of agricultural products, such as e-commerce supply chain, wholesale market supply chain, specialty store and supermarket supply chain, leisure tourism-driven supply chain and logistics-driven agricultural product sales supply chain.

　　Adjust and optimize the agricultural structure with the focus on "four excellences and four modernizations"

　　Vigorously develop high-quality special wheat, high-quality peanuts, grass and livestock, and forest fruits, and promote regionalization of layout, large-scale operation, standardization of production, and industrialization. The planting area of high-quality special wheat in the whole province reached 15 million mu, accounting for 18% of the whole province’s wheat planting area, and initially formed a suitable area for strong gluten wheat production in northern Henan and a suitable area for weak gluten wheat production along the Huaihe River in southern Henan. The peanut area in the whole province is nearly 20 million mu, ranking first in the country. A peanut area with large fruit for oil along the Yellow River and the old course of the Yellow River and a peanut area with high quality and small fruit in southern and southwestern Henan have been initially formed. In the past three years, more than 250,000 beef cattle and cows have been added annually, and the grain feeding area has changed to 3 million mu. Dominant and characteristic agriculture such as fruit, vegetables, tea, edible fungi, Chinese herbal medicines and aquatic products has developed steadily, and a number of dominant and characteristic agricultural bases have been built.

　　Make food processing industry bigger and stronger with the focus on five major industries.

　　With the goal of high-end, green, intelligent and integrated, we will carry out enterprise upgrading, chain extension and value-added, green development, quality standards and brand cultivation, and promote the transformation and upgrading of the five major industries of flour, meat, oil, milk and fruits and vegetables. There are 6,207 agricultural products processing enterprises above designated size in the province, with operating income exceeding one trillion yuan. Introduce a number of well-known leading food enterprises at home and abroad, such as COFCO, Maotai, Lu Hua, Mengniu and Yili. Well-known local leading enterprises such as Shuanghui, Mu Yuan, Sanquan, Missing and Missing You have continued to grow. The construction of China (Zhumadian) National Agricultural Products Processing Industrial Park was accelerated. We will build 254 provincial-level agricultural industrialization clusters, 6 national-level and 60 provincial-level modern agricultural industrial parks and 51 national agricultural industrial towns.

　　Accelerate the development of new industries, new formats and new models.

　　Explore the multiple values of agricultural resources, expand agricultural functions, vigorously develop new industries and formats such as leisure, homestay, farming and health care, create a characteristic economy with outstanding characteristics and distinct themes, and promote the development of agricultural products with new formats and new models. Accelerate the development of rural e-commerce, strengthen the combination of agricultural product supply chain and e-commerce platform, and carry out online services such as agricultural product sales, agricultural production and employment through Yinong Information Society. We will support migrant workers, college students, retired military personnel and entrepreneurs to return to their hometowns to start businesses and innovate, develop ecological planting, special breeding, intensive processing and production services, and return to the economy to accelerate development and growth.

　　Promote the continuous innovation of agricultural product supply chain model

　　Driven by the Internet, big data, cloud computing, artificial intelligence, 5G and other modern information technologies, new models and technologies of agricultural product supply chain are constantly emerging. Enterprises should speed up the construction of temperature-controlled storage bases in the whole country, promote the deep integration of "cloud warehouse network, transportation network, distribution network and information network", carry out warehouse transportation and financial supply chain services around supply chain optimization, build a unified, safe, efficient and collaborative agricultural product supply chain system, build an agricultural product supply chain with supply chain service integration as the core and cloud services as the link, and realize cross-industry and cross-regional industrial alliances integrating producers, consumers and other service providers.

　　Actively promote agricultural professional cooperatives and brand building of agricultural products.

　　Henan realizes the management of scattered agricultural producers through agricultural cooperatives, trying to break its own environment and resource restrictions with scale effect and realize a virtuous circle of agricultural product production and circulation. At the same time, actively carry out various brand-building activities, cultivate superior brands of agricultural products, encourage enterprises to actively use various channels to promote and form brand effects and enhance market competitiveness; Actively organize characteristic agricultural products production enterprises to participate in various promotion conferences and exhibitions to enhance the image and influence of Henan agricultural products in the national and even international markets, fill in the "short board" of agricultural products supply chain, and realize the overall development of "production, supply and marketing".

　　This paper is a phased research achievement of the 2021 Henan Social Science Planning Decision-making Consultation Project "Supply Chain Mode and Optimization Path of Agricultural Products in Henan Province (2021JC22)".