A summary of the effectiveness of the national news and public opinion front work： adhering to the correct public opinion orientation
Xinhua News Agency, Beijing, November 9th Title: Shoulder the responsibility and mission and stick to the ideal of news — — A summary of the effectiveness of the national news and public opinion front work
Xinhua News Agency reporter Wang Sibei and Wu Jing
On the occasion of the 17th China Journalists’ Day, the results of the 26th China Prize for Journalism and the 14th Taofen Award for the Yangtze River were announced, and the workers in the national news and public opinion front celebrated their own festivals by learning and exchanging excellent news works.
For some time, the national news and public opinion front has studied and implemented the spirit of the important speech delivered by the Supreme Leader General Secretary at the Party’s forum on news and public opinion work. Journalists have kept in mind the duty and mission of news and public opinion work under the new era conditions, firmly established their political consciousness, overall situation consciousness, core consciousness and conformity consciousness, publicized the Party’s ideas, reflected the people’s voices and wrote about the progress of the times with a thoughtful, temperature and quality work, and the mainstream ideological and public opinion has been continuously consolidated and expanded, thus making the development of China’s journalism a meteorological phenomenon.
Be loyal to the party and adhere to the correct direction of public opinion.
The Horn of Victory, the Declaration of Peace, The Common denominator of value that condenses contemporary China — — On Cultivating and Practicing Socialist Core Values, The 70th Anniversary of the Victory of the Chinese People’s War of Resistance against Japanese Aggression and the World Anti-Fascist War was grandly held in Beijing … … The results of the 26th China Prize for Journalism show the highest level of the national news and public opinion front, and also show the positive trend of the development of the party’s news and public opinion.
Adhering to the correct direction of public opinion is the core and soul of propaganda and public opinion work. The majority of journalists always remain loyal to the party, adhere to the correct direction of public opinion, and spread positive energy to the society with full work enthusiasm and high-spirited spirit.
Despite his physical disability, Abduxukul Abdulklimu, the head of Xukul Studio of Xinjiang Daily, always runs in the front line of interviews with his love for journalism. He maintained national unity and social harmony in a reporter’s unique way with a firm political stance and strong brushwork.
With in-depth interview style and keen news tentacles, Wang Xuefei, the editorial board member and director of the review department of Yunnan Daily Newspaper Group, has successively discovered and participated in reporting outstanding Communist party member Pu Guanghong and outstanding judicial cadre Huang Yingdong, and has been tracking and reporting outstanding Communist party member Yang Shanzhou and other advanced typical exemplary deeds for a long time, conveying positive energy to the society with a series of positive reports with temperature and thought.
Adhering to the correct direction of public opinion requires not only promoting positive energy, but also shouldering morality.
Investigating the fraud incident of walking students in the college entrance examination in Longhui, Hunan Province triggered the adjustment of the policy of walking students, and reported the "Luo Caixia incident" to promote the reform of the college entrance examination plus points system … … After 20 years of supervision and reporting, Wu Xianghan, editor of China Youth Newspaper and director of all-media coordination center, used hit the floor’s investigation reports to dig up the truth, guard fairness and justice and promote social progress.
The majority of journalists insist on in-depth publicity of the party’s theory, line, principles and policies, actively respond to social concerns, and strive to become journalists assured by the party and the people.
Reform and innovation, accelerate the integration and transformation of traditional media
How to innovate ideas, contents, forms and means? How to tell the story of China with the help of the communication advantages of new media? Today, with the profound changes in the media structure, how to accelerate reform and innovation, accelerate integration and development, and effectively build a new pattern of public opinion guidance has become an urgent issue facing the news public opinion front. Combined with years of practical experience, the national news public opinion front has unified thinking and clear understanding, and the development pace of traditional media integration and transformation is accelerating day by day.
— — Committed to being the vanguard of innovation communication, the whole process, all fields and all platforms are innovative communication. People’s Daily strives to enhance expressiveness through formal innovation, strengthen guidance through technological innovation, expand influence through platform innovation, and boost creativity through mechanism innovation. Look! A series of new media reports such as "Someone painted the 13th Five-Year Plan" are impressive.
— — As the first national-level open platform in the field of new media, the all-media platform initiated by Xinhua News Agency and jointly created by the central and local media was launched, opening all new media terminals for industry peers and realizing the high-end communication of local media in Xinhua News Agency clients, Xinhuanet and other national platforms; Open a "live news" certification green channel for member units, and realize the online production of news that can be shot, transmitted and sent by mobile phones.
— — CCTV innovated the language expression and programming mode of TV pictures, implemented the "news program material updating and sharing project", distinguished the north and south regions according to different seasons, and concentrated on shooting, producing and arranging a large number of creative and tensive lens picture materials, and launched reports such as "New Practice of Governing the Country", "Getting rid of poverty in Fuping" and "Artisans of Great Countries".
— — Combining "international style" with "Chinese flavor", China Daily comprehensively uses visual elements, and highlights the visual impact of the layout through the visual elements such as photos, words, charts, cartoons, and joint editions, turning the unfavorable factors of paper media into the advantages that readers can repeatedly read and collect them.
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Practice shows that innovation is the source of power and vitality for news dissemination. The innovative practice of various news media is comprehensively enhancing the communication, guidance, influence and credibility of the party’s news public opinion work, forming an all-round, multi-level and multi-voice mainstream public opinion matrix.
Do not forget your initiative mind, write the people with emotion.
Huyue dialect, Beijing opera Kunqu opera, ancient village guqin … … In the past year, more than 100 journalists from china national radio went deep into many parts of the country to tell the story of Chinese traditional culture that is quietly disappearing in the process of modernization in the form of "radio documentaries", arousing people’s eager attention to the root and soul of the nation.
We should change our style of writing, bend down, calm down, examine the truth, tell the truth and move the truth, and strive to produce works with thought, temperature and quality — — The majority of journalists are deeply aware that only at the grassroots level can we grasp the rhythm of the social pulse; Only by going to the grassroots level can we observe and think deeply; Only at the grassroots level can the news works be infectious, vital and attractive.
During his 30-odd years as a journalist, Tang Xiangyue, the leading reporter of Guangming Daily in Hunan, spent more than 200 days each year interviewing at the grassroots level. From promoting the resolution of the infringement of teachers’ and schools’ rights and interests to raising money for the terminally ill uremic students in the whole family, he paid close attention to the interests of the disadvantaged groups with affectionate brushstrokes, aroused people’s resonance with good deeds and promoted the gradual progress of social civilization.
The closer to the grassroots, the closer to the truth — — The professional ideals and value pursuits of journalists are being internalized into their work guides and codes of action.
In the process of carrying out the activity of "going to change" in depth, the majority of journalists have experienced rural life by eating, living and working with farmers, gained a deep understanding of social conditions and public opinion, and enhanced their flesh-and-blood feelings with the broad masses of the people; By interviewing characteristic farmers, science and technology parks, grassroots cadres, etc., we face people’s livelihood issues such as poverty alleviation and infrastructure construction, and transmit reports with loess flavor and insightful information to a wide audience at different terminals, which has played a direct and effective role in promoting the development of poverty-stricken areas.
The dirt on your feet and the dust on your body are the gifts given by the times and the highest praise of journalists.
"I deeply realize that all the popular and influential manuscripts reflect the voice of the people and the fiery life of the masses." Guan Bin, a senior reporter of Economic Daily, said: "Finding the golden flash among ordinary people and discovering the greatness of human nature is the party’s journalist ‘ People-centered ’ The eternal theme. "
At the grassroots level, there will be people in the heart; At the scene, my heart will be moved; On the road, there will be times in my heart.
Today, the vast number of journalists are still on the road, inspired by the pulse of the times, measuring the changes of the times with their feet, practicing their news ideals with the spirit of loving their posts and dedication, and striving to become the disseminator of the party’s policy ideas, the recorder of the times, the promoter of social progress, and the watcher of fairness and justice.