Big data+algorithm accurately pushes 62.2% of respondents feel trapped in the ＂information room＂

　　With the wide application of big data, algorithm recommendation makes the information received by ordinary people more customized and intelligent, but it is also easy for people to strengthen their inherent preferences in constant repetition and fall into the "information cocoon room". Recently, a survey of 1,501 respondents conducted by the Social Investigation Center of China Youth Newspaper showed that 62.2% of the respondents bluntly said that the precise push mode of "big data+algorithm" had plunged them into an "information cocoon".

　　62.2% of the respondents bluntly said that the push mode of "big data+algorithm" made them fall into the "information cocoon room"

　　"I like to watch entertainment news. If I brush the video, I will definitely finish it. Soon, the platform pushed me almost all of these videos. " Feng Xinghua, a treasure mom born in 1980s, said that although she likes watching, she doesn’t want her leisure time to be filled with entertaining content. So later, she searched and screened herself and paid attention to several bloggers. Usually, she would directly open their homepages and regularly brush the videos of these bloggers.

　　In the survey, 62.2% of the respondents felt that the precise push mode of "big data+algorithm" made the information channel narrower and narrower, and the information became more and more homogeneous, which made them fall into the "information cocoon room". 24.3% of the respondents did not feel it, and 13.5% of the respondents said it was hard to say.

　　Li Qi, an employee of a media company in Beijing, usually uses other channels to actively retrieve information in addition to passively obtaining information from social media to avoid being enclosed in algorithm recommendation. "I have a friend, and she was ‘ Anti-aging at the beginning of 20 years old ’ In this way, I am worried about my skin every day. "

　　"In the context of algorithm recommendation, the information received is not comprehensive. For example, I often saw ‘ Children’s hospital is full ’ The short video seems to have any popular strains around. " Feng Xinghua was once very anxious about this and did not dare to take his children out. "In fact, it is no problem for children to play outside, just do basic hygiene."

　　According to the survey, 18.5% of the respondents will carefully read and think clearly about the people, events and phenomena that have caused great controversy on the Internet to avoid being taken to the pit. 36.8% of the respondents sometimes, if they have enough time, try to understand the whole story; 30.4% of the respondents said that they would like to see what it is. If it is not important or has nothing to do with them, they will watch it. 7.6% of the respondents are basically free, just look at what the big V coffee says; 6.1% of the respondents will not think that there are too many online war of words and various reversals, and they have no time to take care of them.

　　"I am very concerned about social hot events, but many hot events are complicated and controversial. After all, everyone has different starting points and different perspectives." Zhao Jiuni, a graduate student of British and American literature and culture in a university in Tianjin, generally doesn’t pay attention to what Da V said. "I will try to read more information, get a comprehensive understanding and make a rational judgment."

　　Grasping the initiative to obtain information, 61.8% of the respondents suggested that the required content should be clear and targeted retrieval.

　　Yang Peng, who worked in Chongqing film and television industry after 00, said that for a while, he liked to watch the content of forest hiking on the Internet, and as a result, he received a lot of similar information. There is still a time when he pays more attention to the video of idol dancing, and at that time he will be surrounded by entertainment information. "It is ok to relax occasionally, but our life can’t be completely filled with such information, and we still have to think for ourselves. If I find that the things pushed by the platform are too similar, I will search for other interesting content. "

　　"I don’t care much about what the platform pushes me, but I will ‘ Order ’ 。” When Zhao Jiuni opens a software, he usually has a clear goal. "For example, I am making up the history of Han in the past two days. I surf the Internet just to see the history of Han, and I won’t read anything else. You have to know what you are interested in, even if there is no particularly clear plan. Once you have this understanding, you will have strong autonomy and will not be easily led by people. "

　　In the survey, 32.2% of the respondents will basically take the initiative to search and subscribe for information, 56.9% will when necessary, and 10.9% will not.

　　"If I find that some platforms recommend a lot of algorithms, I will be extra careful and switch to platforms with less serious data tracking." Li Qi said.

　　Grasp the initiative to obtain information and establish a complete information knowledge framework. 61.8% of the respondents suggested that the content they need should be clearly defined and targeted for retrieval. 52.0% of the respondents suggested that they should get into the habit of checking the source and actively judge the authenticity. 48.3% of the respondents suggested that the content they are concerned about should be sorted out regularly to avoid falling into a homogeneous information cocoon. 40.4% of the respondents suggested that they should be alert to the pull-down refresh action, and 37.3% suggested that.

　　"Turn on the phone, you can only watch the content that the algorithm gives you accurate push. It is recommended to close some social media as needed, so as to reject spam. " Zhao Jiuni said that you can also choose a high-quality platform, such as going to the library, which has much more effective information than most platforms.

　　Yang Peng thinks that any useful software can only be a tool, and should not be completely dependent. If you want to have a comprehensive understanding of a certain aspect, you should first establish your own logic in some ways, and then search in a targeted manner. "For example, I like hiking. If I want to know about equipment, environment, mountains and other information, I will search one by one, instead of just watching the homogenized hiking video recommended by the platform. It is irresponsible to hand over all the information you have access to to to the software. At the same time, the information we need is not necessarily available only through mobile phones. We can check paper materials. "

　　Zhou Baohua, deputy dean of the School of Journalism, Fudan University, said that it is normal to like to contact homogeneous information consistent with one’s own preferences, but it is also very important to break the "information cocoon room" and expand the cognitive horizon. This not only requires users to actively expand the "spectrum" of information contact, increase the diversity of information contact through diversified information channels and social circles, but also requires platform optimization algorithm recommendation, broaden information supply and promote the formation of a diverse information environment.

　　Among the respondents, 40.1% were men and 59.9% were women. 00 accounted for 20.2%, 90 accounted for 41.6%, 80 accounted for 30.0%, 70 accounted for 6.3% and 60 accounted for 1.7%.

　　Zhongqingbao Zhongqingwang reporter Wang Pinzhi Intern Lilac Xueyu Source: China Youth Daily