The dark blue SL03 with almost no bad reviews is worth buying？ Insiders will understand as soon as they analyze it.

Since July 25th, Changan Deep Blue SL03 has been officially listed for more than two weeks. In the early stage, under the turns of media reports, Deep Blue SL03’s product information and competitive product analysis have been introduced quite thoroughly, and the data performance of "33 minutes of orders breaking 10,000" shows a very strong market appeal. "Listing is a hit" is the heartfelt evaluation of many industry insiders, netizens and car owners.

However, with the gradual decline of market popularity, Deep Blue SL03 inevitably needs to face the test of actual performance, market reputation, delivery speed, service system and other aspects. It can be said that the true sales trend of Deep Blue SL03 will need to wait at least two months; and with the catalysis of "gold nine silver ten", the data will be infinitely amplified by its advantages or disadvantages.

From the market positioning point of view, with the explosion of Tesla Model 3, Xiaopeng P7 and BYD Han EV, the 200,000 pure electric car has become a well-deserved blue ocean market, and the monthly delivery volume of the three can reach about 10,000 vehicles, proving that this market has strong growth potential.

On the other hand, dark blue SL03, on the basis of high-end configuration standard, according to different cruising mileage, launched two pure electric versions priced at 183,900 yuan and 215,900 yuan respectively, 515km and 705km, which not only solves the cruising anxiety, but also provides consumers with a variety of choices.

What’s more rare is that the deep blue SL03 also has an extended-range version priced at 168,900 yuan. Of course, as a traditional car company executive said before, "the backwardness of extended-range hybrid technology is the industry consensus", but from the consumer’s point of view, this 100% electric drive, support external power supply, and low fuel consumption power form has become one of the most preferred at present.

Therefore, even though Changan Automobile has the industry-leading "Blue Whale iDD hybrid technology", considering the market response, the Deep Blue SL03 is still equipped with a more "new power gene" extended-range power system. Such courage and decision are enough to show Changan Automobile’s youthful thinking and user-centered design concept. Since it takes the same amount of time and energy, instead of trying to sell combs, it is better to sell wooden fish to monks.

Putting aside the market positioning, another valuable point of the dark blue SL03 is that it is a model that truly achieves "entry-level high-end", and it can even be said that there is no "one". In addition to individual innocuous configurations such as HUD head-up display and 14-speaker Sony stereo, the dark blue SL03 has truly achieved high-end configurations such as L2-level driver assistance, front seat heating/ventilation, 14.6-inch central control screen and rear discharge trend.

According to the conventional design concept, this is obviously not easy to understand, but breaking the "configuration barrier" set by the price is also the valuable thing of the dark blue SL03. The charm of the dark blue SL03 has nothing to do with the price, and every user who chooses it can enjoy an almost indistinguishable intelligent and comfortable experience.

In addition, the dark blue SL03 provides a new design style in the shape design, with frameless doors, hatchback taildoors and other elements that highlight fashion and trend, which is more in line with the aesthetic preferences of young people; while the 4820mm car length and 2900mm wheelbase can maximize daily practicality. Balanced product strength can make the dark blue SL03 popular as a new model possible.

It is worth mentioning that as of now, Changan Deep Blue has laid out 150 stores in 71 cities across the country. With the in-depth layout of Changan Deep Blue, the planning of 600 + Deep Blue spaces across the country will also be gradually implemented. The future Changan Deep Blue will bring a new experience from the product, delivery, after-sales and other aspects, and after the Deep Blue SL03, I believe that Changan Deep Blue will also bring more surprises.

conclusionPreviously, there were always people comparing the Deep Blue SL03 with Tesla Model 3, Xiaopeng P7 or BYD’s just-launched Seal, but from the perspective of the product itself, the goal of the Deep Blue SL03 may not be only that; to create a "200,000-class electric car king fried" and occupy the sales high ground as soon as possible is the original intention of its birth. Although "the one who defeats Tesla is never the next Model 3", the arrival of the Deep Blue SL03 may make all pure electric mid-sized cars feel the pressure.