Deep blue car responded with controversy, the old owner was suspected of being ＂backstab＂, and the marketing strategy provoked public anger.

Recently, the public opinion storm about "Dark Blue Auto is accused of being the owner of backstab" has quietly arisen, and then Dark Blue Auto released a "clarification statement" on social platforms in an attempt to calm the storm.

In the statement, the official of Deep Blue firmly denied some media reports that "the owner of Deep Blue gave feedback that the car purchase order was locked too early, which made it impossible to enjoy the follow-up preferential activities", pointing out that these reports were not true. The official stressed that its policy is mainly aimed at "users who have placed orders without paying the final payment", "users with long delivery cycle of some models" and "users who meet the conditions of locking orders", aiming at solving the doubts of undelivered users.

However, this statement did not completely calm the doubts of car owners and netizens. Some netizens expressed their appreciation for Deep Blue’s positive response and thought that its attitude was worthy of recognition. However, more netizens raised practical questions: "After paying the final payment, the price was reduced by 5,000 yuan without picking up the car, but after complaining, they were told that they could not handle it? Can’t you enjoy the insured policy if you haven’t got something yet? "

The focus of the controversy lies in a limited-time preferential policy recently launched by Deep Blue Automobile. On December 1st, Deep Blue Auto launched the "Grateful Pet Powder Car Buying Season" activity, and the red envelope of 5,999 yuan can be deducted by paying 999 yuan, which is equivalent to the official direct price reduction of 5,000 yuan. This policy has aroused the dissatisfaction of the delivered users, especially on the black cat complaint platform. Some car owners complained that after picking up the car on November 29, the official price was reduced by 5,000 yuan in disguise only one day, feeling that they were "routine".

Despite the clarification made by Deep Blue Auto in the statement, many delivered users in the comment area expressed their dissatisfaction with the policy. Some users who have paid the final payment said that after communicating with the sales, they learned that they could not enjoy the policy and thought that the sales were inconsistent with the official statement. More users directly exposed their own orders to prove their experiences.

This statement of Deep Blue Auto has not completely eliminated the doubts and dissatisfaction of car owners. The problems faced by car owners are not uncommon in the car circle, but it is helpless that despite the "lessons from the past" of many car companies, this phenomenon of harming the interests of old car owners in order to attract new users continues to be staged. Although the sales of Deep Blue cars are good, there is a backlog of orders, but why choose the old owner of "backstab"?

The reason is still under the pressure of market competition. In order to achieve the annual sales target, Deep Blue Auto had to introduce substantial preferential policies. However, this practice has fallen into the dilemma of "liking the new and hating the old". While pursuing sales and market share, Deep Blue Auto is also facing many problems and crises. For example, how to balance the interests of new and old car owners? How to maintain the reputation and loyalty of old car owners? These problems need to be seriously considered and solved by Deep Blue Automobile.

For deep blue cars, it is important to complete the delivery task, but the reputation of the old car owners can not be ignored. Today’s "backstab" behavior may make potential users who are holding money for purchase feel suspicious, and it will also reduce the gold content of "Deep Blue Speed". Therefore, deep blue car needs to pay more attention to user experience and word-of-mouth construction while pursuing sales, in order to win the trust and support of more users.

In this storm, we also saw the recognition and expectation of car owners for car brands and products. They hope that Deep Blue can pay more attention to users’ needs and interests and provide better products and services. This is both a challenge and an opportunity for deep blue cars. Only by truly winning the hearts of users can we be invincible in the fierce market competition.