85-Year-old Arctic Ocean leads the transformation and upgrading of national soda
On November 27, Arctic Ocean Beverage released 5 new commemorative edition new packaging products such as the bullish zodiac model, the 85th anniversary commemorative model, and the rocket PET480ml model at the 85th anniversary new product launch, including 4 hot drinks such as Qi Orange, Natural Cinnamon, Knock Core, and Wheat, 3 new flavors of fruit juice soda and healthy low-sugar soda. These 13 new products show that the Arctic Ocean has opened the "Guochao X Health" layout.
Industry experts said that in recent years, fruit juice beverages, cereal beverages, tea beverages and other health categories have gradually become the main force of the beverage industry; low sugar and sugar reduction have become the current trend of beverage consumption, and health and wellness have gradually been accepted by young consumers. As a nostalgic brand in Beijing, Arctic Ocean has added nutritional supplements such as wolfberry, longan, and walnuts to its new beverages for the first time. At the same time, the new soda launched also focuses on low sugar and low calorie. Arctic Ocean is making a new differentiated layout by focusing on health and national tide to increase stickiness with young consumer groups. The upgrade and iteration of Arctic Ocean’s products has released a signal that the brand is targeting a young market for layout. Arctic Ocean is moving from leapfrog development to catch up, becoming a parallel competitor with international advanced enterprises, and leading the transformation and upgrading of national soda.
According to Li Qi, general manager of Beijing Yiqing Food Group, 85 years ago, the first ice factory in China, "Beiping Ice Factory", was born, which made the national brand Arctic Ocean’s journey across the ages. From 1936 to 1949, Arctic Ocean and the Republic grew up together. In 1951, the Arctic Ocean trademark was registered, and White Bear Snow Mountain collided with orange juice and orange juice, which are the most familiar flavors of Beijingers. After resuming production in 2012, Arctic Ocean followed the trend of the times, integrated the resources of Beijing Daxing headquarters, introduced two fully automatic production lines, realized the automation of beverage production, and built a beverage demonstration workshop, a raw material workshop and a full-line beverage filling factory, retaining the classic taste of the Arctic Ocean.
Arctic Ocean has never stopped innovating and self-surpassing. Use big data to provide customized products and services, enter Hema, 711, Wumart and other platforms, try Internet celebrity e-commerce, live streaming and other methods, keep up with the pace of the times; increase efforts to operate and promote its own platform, through multi-partner technology and industry capabilities to empower all-round, brand all-media, all-channel, all-intelligent marketing, continue to promote the time-honored brand to digital, young transformation.
How to make a drink win the favor of consumer groups of different ages is a question that the old brand of Arctic Ocean has been thinking about. The Arctic Ocean bullish zodiac model will be the first to be sold in limited quantities on the special channel after the press conference, and the 85th anniversary model and the rocket PET480ml model will gradually meet consumers. The four hot drinks of Qi Orange, Natural Cinnamon, Knock Core, and Beat Wheat have both health and nutritional characteristics, and also meet the needs of different age groups. At the same time, they have inherited and innovated the excellent traditional Chinese culture in the design innovation practice.
Historical symbols collide with digital technology, and national brands combine with the new trend of health care. Nostalgic and healthy, retro and fashionable, old brands ride the youthful style, and Arctic Ocean brands will move forward in the reform wave of adapting to the new business model.
"China Quality News"