Over 5 billion! You also need to know these things behind the 2019 National Day file.

Special feature of 1905 film network During the National Day, the cliff-like cooling in many places across the country is in sharp contrast with the blowout growth of the mainland film market. Presenting the big-screen "party team" of Sanjie as the vanguard, welcoming the national audience to review.

In the "golden law" in which the film quality determines the box office capacity of the schedule, the national day file in 2019 (September 30 to October 7) has an unprecedented ability to bring goods.

Eight days to win 5.048 billion box office, proud of previous National Day files. In the process of change and invariability, the main melody works rank in the top three at the box office, which also indicates that this type of creation has more possibilities and commercial value.　

For the first time, the number of people watching movies has exceeded 100 million, and the density of people in the cinema has not lost to the famous scenic spots in the country. There is always one mind and body on the road. Among the more than 100 advertising companies behind the three main melody films, Bona Film and Alibaba Pictures have become the biggest winners.　

Record "Terminator"

　The first day of pre-sale has exceeded 100 million, and it has already saved energy for the high fever of the National Day file. In the triumphant progress of box office results, many schedule data records are also far behind.

The blessing of multiple favorable factors of "the right time, the right place and the right people" has made the strongest National Day file in history.

According to public data, the 7-day National Day holiday in 2019 accumulated a comprehensive box office of 5.048 billion yuan, which also greatly increased the box office record of 2.656 billion yuan for the 8-day National Day holiday in 2017 by 90%.

Monolithic, the National Day Top Three contributed nearly 97% of the box office. Among them, My People，My Country22.03Billion achievements, ranking first at the box office. At present, the cumulative box office of this film has reached 2.228 billion, and the final box office is expected to hit the 3 billion mark.

The Captain, who finished second in the schedule with a score of 1.915 billion, has accumulated nearly 2 billion box office at present. In the second half of the schedule, it reached the top of the day, and the Bona curve was staged again, which made people look forward to the final box office of the film. The Climbers, which was released simultaneously by North America and Britain, ranked third at the box office with a score of 777 million. , with 85.68 million and 19.82 million box office respectively, ranked fourth and fifth. The new film with the same schedule has become the background board of the strongest National Day file.

In terms of the highest box office in a single day, the National Day file in 2019 refreshed the record of the same period.

According to statistics, the box office on October 1 was 795 million, which was as high as 107% compared with the highest single-day box office record of 384 million in the same period in 2017. This achievement also ranks 13th in the single-day box office list of mainland film history.

During the eleventh period, the number of days when the box office exceeded 500 million in a single day was as high as six days. With the help of the ultra-high single-day box office, the pace of the mainland film market breaking 50 billion in 2019 was also one day earlier than last year. Prior to this, the box office of 30 billion and 40 billion this year was 7 days and 4 days behind last year respectively.

With the strong assistance of "the strongest National Day file in history", the cumulative box office in 2019 has reached 52.217 billion, leading 1.354 billion year-on-year, only 8.484 billion away from the total box office in 2018. As the three outstanding gifts still have different box office endurance, the overall box office in October 2019 is expected to reach a record high. Under this tone, the box office trend in 2019 turned from cloudy to sunny and developed in an optimistic direction.

In terms of movie attendance, according to statistics, the total number of movie attendance during the National Day in 2019 was 123 million, up by 115.9% year-on-year, up by 49.6% compared with the National Day in 2017, which is also the third seven-day schedule after the Spring Festival in 2018 and 2019. Qi Fei’s box office and movie attendance have created the strongest National Day file in history.

The film quality determines the slot capacity.

It is both unexpected and reasonable that the National Day file in 2019 can achieve such results. According to the past market experience, it is not clear to what extent the National Day film list, which is dominated by three main melody films, can satisfy the "appetite" of different audiences. How to get through the organic cycle of the main melody type and the commercial value of "Ren Du Er Mai" has become a thinking question in front of the three outstanding gifts.

On September 28th, the top seed players in the National Day stalls collectively pointed out their achievements, giving the market a reassurance. On that day, The Captain, The Climbers and My People，My Country made 56,354,400, 44,215,200 and 12,573,200 respectively.

Although My People，My Country, created by seven directors, ranked lower in screening results, the screening times in 1995 were only less than one tenth of the other two films. The average number of screenings of 164 and the attendance rate of 93.1% are far ahead of the competing films in the same period.

After the official release, My People，My Country was in the leading position and finally won the box office title. The Captain and The Climbers followed closely, and achieved good market performance. The three works show the theme film with practical actions, and the gift and the market can have both. The success of the three films also makes the main theme film of the gift theme full of more creative possibilities and commercial value.

In addition to the festive atmosphere, the film quality of the main players has become a key factor in the box office harvest. The "golden rule" of the movie market, in which the content quality determines the box office capacity, makes the super-high box office of the 2019 National Day file reasonable. The scores of the three films in Taobao Film and Cat’s Eye platforms, which are dominated by ordinary audiences, are all above 9 points, and Douban, which is dominated by professional fans, has also reached 7 points.

"Seven stories, I cried eight times", "Very touched, the captain and all the crew are the best" and "Yes, the climbing spirit always inspires us" … … Judging from the mainstream evaluation of most viewers, the overall quality of this "spiritual feast" of the National Day file is excellent. My People，My Country is composed of seven short stories according to the time line, which are permeated with the personal creative styles of different directors. Every minute counts, the homesickness of Encounter, Leap’s relaxation, the passion of Return, the black humor of Hello Beijing, the chic poetry of Meteor in the daytime, and the heroes of Escort cherish each other, from which ordinary viewers can touch the paragraphs that touch private tears.

The Captain and The Climbers, based on real events, although their endings have long been spoiled, their attempts in the process of film and television are worth encouraging. The former tells people that miracles come from professional cooperation with Qi Xin, while the latter is still inspiring to measure the climbing spirit of the country with footsteps.　

At the end of the National Day, The Captain overtook My People，My Country to reach the top of the Japanese crown, which attracted much attention. Incorporating more commercial attributes, the overall style of the story is relatively unified, which makes The Captain full of stamina. In the final cumulative box office, this film is still full of suspense if it wants to surpass the former.

Na-type curve　

In addition, there are more than 100 behind-the-scenes companies involved in the operation of the National Day Top Three. Who can laugh at the answer to the National Day file? In My People，My Country, the film and television capital directly or indirectly related to the seven directors are all involved. This film is not only a collection of works by domestic directors, but also a carnival of capital behind them. No matter private enterprises, state-owned enterprises, traditional industry giants or rising stars, no one wants to miss the last golden feast in 2019.　

The seven-day battle for the box office once again proves that the National Day file is the biggest blessing for Bona Film, a professional household of the main melody melody. From then on, to this year’s The Captain, the "Na" box office curve featuring counterattack has been staged again and again.　

Bona Film has found the golden section in the balance between the attributes of the main melody works and the commercial value of the market. Alibaba Pictures, which married its capital, also benefited from this and became one of the biggest winners of the National Day in 2019. This makes the future of content production, one of Alibaba Pictures’s three core businesses, full of more possibilities. Although the box office of The Climbers, which is full of Beijing, is not as good as expected, the climbing spirit of starring Jason Wu is worth appreciating. Movies can’t just talk about heroes at the box office, but the exploration of new themes and types should be applauded. Just like "capital of a countryNo one has ever done a new type, and only a few people have this experience, which is the greatest wealth.

This spirit of exploration is also reflected in the structure and story adaptation of My People，My Country and The Captain. In the National Day of 2019, people should remember not only the record box office results, but also the market changes reflected behind it, which are worth exploring and studying.